Strategic planning and sustainable development

Ghada Hammouda

Chief Sustainability & Marketing Officer at Qalaa Holdings

Chief Sustainability & Marketing Officer at Qalaa Holdings


Ms. Hammouda has 30-plus years of experience in market development, strategic planning, sustainable development and reputation management. Ms. Hammouda is an advocate and frequent speaker on issues related to responsible investing, sustainability, crisis communication, gender equality, youth empowerment and education, and is very active in community development.

After a short stint in capacity building with the National Council for Childhood and Motherhood (NCCM) and the IMC in Egypt, Ms. Hammouda joined Qalaa Holdings, an African leader in energy and infrastructure, in 2008 where she led their public listing, business transformation and entry to African markets in pioneering sectors like solid waste management and river transportation, and developed their corporate responsibility programs.

During her 20+ years career journey in the US, Ms. Hammouda served as a senior executive and strategic consultant to top New York and European blue chip and start-up firms including IBM, AT&T International, Mars, Philip Morris, Procter & Gamble, Reciprocal, Inc., WPP’s Ogilvy & Mather, N.W. Ayer & Partners, and Backer Spielvogel Bates; in categories ranging from FMCG to private equity and IT, and gained wide experience in creating value and shared prosperity in both mature and emerging markets.

Most recently, she was named one of Forbes Top 50 Impactful Narrators, Marketing and Communications Professionals and Storytellers in the Middle East and among Egypt’s Top 50 most influential women in business.

Ms. Hammouda graduated in 1984 summa cum laude from the American University in Cairo with a BA in Business Administration and Mass Communications and obtained a licence de droit in 2009 from Cairo University’s School of Law.