About the Conference

WiB Conference

The WiB Conference is a dynamic convergence of minds, experiences, and insights. It targets businesswomen, entrepreneurs, and future leaders who share a collective vision of progress.

The objective of the conference, which will take place is to support our network members to grow their businesses in a sustainable way using the new available technologies to create new opportunities nationally or internationally.  The event will focus on addressing challenges, capitalizing on opportunities, sharing best practices, and tools through a variety of discussions, and exploring ways to improve and make the most of the WiB network.

The overall objective of the WiB conference is to present at the following three tracks how digital technologies, and sustainable business models can lead to creating new business opportunities and growth.

- Digital Transformation:

The goal is to equip women entrepreneurs with the skills and knowledge to effectively digitize their small businesses, introduce them to technology, and guide them in utilizing digital tools for growth and enhancing competitiveness in the digital marketplace.

- Sustainability: Another pivotal goal is to empower women entrepreneurs with tools to modernize their businesses and be able to know how to effectively use them to enhance their business sustainability and therefore drive growth. This will help them for marketing purposes, for example.

- New Opportunities:  Women-led Businesses will be able to identify new opportunities, emerging trends, and market gaps through best practices and examples of other Women-led Businesses. The goal is to foster a spirit of entrepreneurship and inspire them to unlock their full growth potential.

Program & Links to the Sessions

WiB Conference sessions
Opening Ceremony
Our panelists will discuss how women entrepreneurs are navigating the COVID crisis and how they reinvented and adapted their business strategies within the new context. We will look at the new paradigm shifts and trends including the role of technology in facilitating the transition and the new Télé- working models.
Digital Transformation 101 (With Participation Certificate)
Artificial intelligence (AI), machine learning, neural networks and deep learning are all words you cannot avoid today. But what do these terms actually mean? In this workshop, our experts will break down for you the ins and outs of AI.
E- Commerce opportunities
E-Commerce is booming. The World Economic Forum reports that the pandemic has accelerated the shift to the sector by five years. So how can we take advantage of this growing market?
Women on Boards
Research shows that women's participation on boards and in decision making strengthens financial performance, improves decision making, provides consumer insight and builds corporate talent. Yet, representation of women on boards remains limited worldwide.
WiB International World Café
During this session registered participants will meet in one room and after a short welcome and an introduction to the WiB portal, the participants will divide up into three virtual themed rooms: Human Resources , a success story during the COVID crisis or Business Culture.
A website is not enough: An Intro to Digital Marketing (With Participation Certificate)
Did you ever create a beautiful website, but then found yourself struggling to get people to use it? Well, a website isn’t enough to get noticed. Digital marketing provides businesses with powerful tools to reach target audiences, turn them into customers and retain them!
Women in STEM
With the increasing importance of digital transformation for our future economy, it is imperative that the female perspective is represented to ensure an inclusive vision of our future. In the MENA region, almost fifty percent of women are enrolled in STEM programs.
Senior Entrepreneurship
Senior entrepreneurship is offering professional women over 45 with new opportunities as they are more confident, connected and financially secure. Research by the Older Women in Business Network in 2020 demonstrates that women are turning to entrepreneurship later in life as an alternative to unsatisfactory employment
Closing ceremony
The power of networks is undeniable! We increasingly understand that networks are essential to professional life enabling us to share experiences, learn from each other, make connections beyond our immediate circles, and open up a wealth of new opportunities.
Cultural Program
Digital Art Performance
Raffle
Raffle for 2 flight tickets to Germany to attend the VdU General Assembly in Summer 2021 and two flight tickets to Egypt to attend the BWE21 International Conference in November 2021 among the participants of the conference

Conference Speakers

Agrifood

Dr. Yomna El Sheridy

Founder of Special Foods Industries International

ICT

Leila Belkhiria Jaber

Founder of Stelfair Tunisia

AUTOMATION INDUSTRY

Cynthia Haddad Abou Khater

Co-owner at Technica International

ACCOUNTING AND FINANCE

Farida Guerfi

Founder of MSL Council

ACCOUNTING AND FINANCE

Melanie Kell

CEO of Kell Outsourcing GmbH

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GENDER EQUALITY & INCLUSION

Bassant Helmi

Founder and CEO of Global Project Partners

Legal and Financial Translation

Elizabeth Lehnich

Founder of discover legal GmbH

Finance

Lara Macaron

Founder of Visions

Tourism

Eman El Garhi

Director and Co-Owner of Logaina Sharm Resort

Publishing

Nora Bouzida

Director of Samar edition

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Digital Economy

Amel Saidane

President of TunisianStartUps

TRANSPORT AND LOGISTICS

Yusr Sabra

Co-founder of Wakilni

HANDICRAFTS AND ACCESSORIES

Passant Saied

Founder & CEO of PAF dolls

ICT

Nassima Berayah

Co-Founder of MAGMA Business Accelerator

BUSINESS CONSULTING AND TRAINING

Aida Beji Kallel

Founder of Insight

Law

Pamela Stenzel

Board Advisor and Intercultural Trainer

Marketing

Martina Cleven

Founder of Planungsbüro für Markenentwicklung GmbH

BUSINESS COACH

Caroline Fattal

Board member of Fattal Group

STRATEGIC PLANNING AND SUSTAINABLE DEVELOPMENT

Ghada Hammouda

Chief Sustainability & Marketing Officer at Qalaa Holdings

COMMUNICATION AND STRATEGY

Nedra Razgallah

Strategy and Communication expert

BANKING & FINANCIAL SERVICES

Dina Youssef

Vice Chairman & shareholder at Rowad for Securities Bokerage

ORGANIZATIONAL CHANGE AND STRATEGIC MANAGEMENT

Ghada Howaidy

Associate Dean at the American University in Cairo

COSMETICS

Sabine Quaritsch

Co-Founder of The Dufte Welt Quaritsch GmbH

COACHING AND TRAINING

Jean Elsner

Founder of JETS International

RECRUITMENT

Samaa Sabry

Managing Director of Hit Rate

HUMAN RESOURCES

Azza Abdel Wahab

HR Director of GV Investment Group

DIGITAL MARKETING

Kristin Reinbach

CEO of OVERW8

COMPUTER AND SOFTWARE ENGINEERING

Hoda Mansour

Managing Director, SAP Egypt

SOFTWARE ENGINEERING

Olga Mordvinova

Founder & CEO of incontext.technology GmbH

ENVIRONMENT HEALTH AND SAFETY

Lylia Bahmed

Executive Director of C.I.N.E.S

Telecommunication

Zakie Karam

Co-founder & general manager of DON TELECOM

BUSINESS CONSULTANCY

Cornelia Jahnel

Founder of COM3consult

WOMEN EMPOWERMENT

Caroline Brummelhuis

Chapter Head of TheNextWomenTunisie

FINANCE AND INVESTMENT

Salwa Anwar

CEO of Finvest

Health

Ines Blagui

Founder of BLB Pharma

LOCALIZATION

Manal Amin

CEO and Founder of Arabize

Art and Culture

Elham Khattab

Founder and Director of Out of the Circle Organisation

Art and Culture

Yara Mekawei

Artist and scholar

Women Empowerment

Martina Ziebell

CEO MENA Business Gmbh