Jihene Bouzguine has a 14 years of experience in the field of marketing with multinational companies.

In 2017, she decided to take on a new challenge and use her creativity and know-how acquired in products and models imagined and designed herself and then started in the field of craft creation more precisely in leather goods.

JOWA for "Joyous Original Work of Art" immediately evokes joy. This brand is made in Tunisia, a brand she wanted original and carrying the values of my country.

Created in the finest materials that she carefully select, and modeled in her workshops, the models that she imagines are then entrusted to Tunisian artisans. They bring all the necessary attention to each model, by offering their traditional know-how.

The result is up to what she wants to share with her clients: colorful, elegant models with a resolutely tradi-modern touch. Her inspirations are drawn from the Tunisian culture that carries millennial stories and blends perfectly with most current trends.

With Jowa, Jihene wants to share a bolder, more original fashion, the high quality of which must allow everyone to express their own style, their own personality.