Abir Chérif is a trailblazing entrepreneur and digital strategist based in Tunis, Tunisia. As the Founder and Chairwoman of Insight Lab, she leads a dynamic consulting firm specializing in digital transformation and data-driven insights. With a rich background in communications, project management, and strategic marketing, Abir has successfully steered multiple ventures to success. Her tenure at Bloggers without Chains, AN, INNOVA TUNISIA, and the National Chamber of Women in Business has equipped her with a robust skill set and a deep understanding of the digital landscape. A passionate advocate for gender equality and social change, Abir actively contributes to her community through various initiatives and thought leadership. She holds a Master’s Degree in Connected Marketing and Digital Communications, reflecting her commitment to continuous learning and innovation. Connect with Abir to explore synergies in digital strategy, entrepreneurship, and transformative growth.