Hoda Mansour is the Managing Director of SAP Egypt. She is a highly experienced, creative and self-motivated executive; with nearly 25 years of experience in delivering innovation and driving business value for customers in their respective industries. She worked for leading multinational software companies including SAP, Oracle & Microsoft in regional and global capacities, where she lived and worked in three different continents (Europe, Asia and Africa), which gave her a well-rounded experience in dealing with different cultures, challenges and business models.

Hoda joined SAP in 2013 in the UAE where she held various positions before being appointed as Managing Director for SAP Egypt in Feb 2018. In her current capacity, Hoda is responsible for SAP’s in country presence and growth strategy including driving sales, marketing and operations. This in addition to her role in leading global education and training platforms to expand Egypt’s digital ecosystem and workforce.

Given her impact in transforming SAP business in the country, Forbes acknowledged her leadership by recognizing her as one of the Middle East Most Influential Women for 2018. She was also recognized as one of the Top50 Women in Egypt in early 2019 & was selected again by Forbes as one of the Power Businesswomen in the Middle East in early 2020. Hoda was nominated by SAP Middle East South cluster employees and awarded the “Diversity & Inclusion Champion” for her leadership and significant impact in that area in 2019 & was also selected to be on the Women to Watch Program at SAP in early 2020.

Hoda holds a B.Sc. with Distinction & Honors in Engineering from Alexandria University in addition to Master’s in Business Administration (MBA)with Distinction from Maastricht School of Management.