French expatriate in Africa for 25 years, Catherine Guérin has lived and worked in several countries on the continent, including Kenya, South Africa, Gabon, Benin, and Côte d’Ivoire, where she has been based since 2010.

Holder of a Master’s degree in marketing and communication, Catherine is a passionate serial entrepreneur. Between 2003 and 2018, she co-founded and led a communication group operating in a dozen African countries. This group was acquired by Publicis Groupe in 2018, allowing her to focus fully on her production company, a leader in its field. Specializing in TV show creation, fiction, and live events, this company reflects her commitment to creative excellence.

Her expertise in developing successful businesses in Africa is a valuable asset. She also excels in recruiting and training local talent, building strong and sustainable teams that highlight human resources on the continent.